Hi! I'm the face behind cactai
Cactai is a Multidisciplinary Creative Studio
I have a passion to create well rounded brands. That means that I work from the strategy to the actual launch of the brand and the continuous updates and tropicalization of them.
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Brand Strategist
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Naming
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Branding
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Product Design
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Packaging Design
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Ux/Ui Design
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Social Media Design
Behind Cactai there's a heart.
Diana Gutiérrez
Full Stack Designer
Cactai: Cacti, cactus or cati. Symbol of resistance, care, versatility and profound changes.
Hi! My name is Diana Gutiérrez and I'm a Full Stack Designer.
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I graduated from Tecnologico de Monterrey in Communications and Digital Media which allowed me to start my path as a Brand Strategist.
I later on completed a Master's Degree in Branding and Packaging Design to consolidate myself as a full designer.
Since 2019 I started navigating Ux/Ui design, and I personally love the research and analysis involved.
Now with previous knowledge in photography, illustration, ii'm confident to be able to create an integral brand ready to launch into the real world and compete.
More About
My Professional Background
Education
2015-2019
Communication and Digital Media
Tecnológico de Monterrey
Querétaro,Mx
2019
Intensive Programm - Film Production
Vancouver Film School
2021-2022
MA Strategic Brand Identity and Packaging
EsDesign Barcelona
Major in Digital Media production. Learned about digital production, organizational communication, crisis communication, publicity and public relationships
An intense program to consolidate knowledge about pre-production, production and post production. Major involvement in art departments.
Double degree as brand designer. Learned to create complete brands and flexible design systems. Learn how to communicate the right message across platforms, online and offline channels.
2021-2022
MA Strategic Brand Identity and Packaging
Universidad Int. de Valencia
Double degree as brand designer. Learned to create complete brands and flexible design systems. Learn how to communicate the right message across platforms, online and offline channels.
Professional Experience
2017-2018
Jr. Designer
Expandit
Querétaro,Mx
2019 - now
Full Stack Designer
Cactai Studio
Querétaro, Mx
2020 - now
Lead and Brand Manager
Direxio
Querétaro, Mx
2021-now
Full Stack Designer
Digital Artistry
New York, NY
I created and diagnosed brands from different sectors through an analysis of the social, economic and cultural context of the emerging brand.
I designed interactive and personalized responses for each of the brands developed, giving integral responses to direct and mold the image and reputation of each of the brands along the right path according to the context and sector in which they operate.
I consolidated my own brand as a response to the demand of strategic graphic content creation, developing technical and soft skills that led to have a fully functional creative studio.
I guide my team's efforts into making strategic brands and interactive graphic contents. I'm in charge of the Ux/Ui outputs of the brand for different national clients. I manage direxio's brand alongside the marketing team contemplating trends, sector behavior and competitors that may affect our brand positioning.
I create diverse immersive and graphic contents, brands, websites and publicity for international brands from different sectors in collaboration with a diverse team. I create fluid and strategic Ux/Ui paths for a great user interaction.
Languages
Spanish
Native
English
Advanced
Software
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Photoshop
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Illustrator
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Indesign
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Premiere
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Audition
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Lightroom
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After Effects
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Figma
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Protopie